Imfuyo: Fusing Finance and Technology to Revolutionize Kenyan Agriculture and Livestock Farming


In the heart of East Africa, Kenya’s agricultural landscape is witnessing a revolution, led by an innovative Agri-Fin-Tech startup called Imfuyo. This Kenyan gem has earned global recognition, clinching prestigious awards in 2022 from the Glovo Esade Tech-Based Competition and Corporate Vision Magazine’s Small Business Awards in the United Kingdom. However, Imfuyo’s true impact is most evident in its recent groundbreaking initiatives in strategic livestock financing, particularly in feed financing and cow acquisition. Let’s delve into the remarkable stories of how Imfuyo is reshaping the lives of farmers, with a touch of humor and a strong alignment with key Sustainable Development Goals (SDGs).

The Heart of Imfuyo’s Success: Strategic Livestock Financing

Imfuyo’s journey towards transforming Kenyan agriculture hinges on its unique approach to strategic, value-based loans. Their two main areas of focus are feed financing and cow purchase, and the real heroes of this story are the farmers themselves.

The Dairy Dream of Mr. Peter Gatimu

In the lush farmlands of Murang’a County, Mr. Peter Gatimu harbored a dream of owning a productive dairy cow. Thanks to Imfuyo’s partnership with a financial institution, Peter’s dream became a reality. Imfuyo extended an in-kind loan financing package that included a high-yield dairy cow valued at $824, or Kenya Shillings 120,000. But Imfuyo didn’t stop there; they also financed the cow’s identification, bolus application, and even cow insurance. Peter Gatimu’s journey to becoming a successful dairy farmer was not only inspirational but also financially secure.

Peter Gatimu excitedly transports his new dairy cow home

Mr. John Waweru’s Feed Finance Success Story

Meanwhile, in the picturesque landscapes of Muranga County, Mr. John Waweru faced a different challenge. His four dairy cows needed proper nutrition to thrive, but he struggled to afford the necessary feed supplements. Imfuyo stepped in with a feed financing package of $67 or Kenya Shillings 10,000. With this financial boost, John could now provide his cows with brewer’s yeast (Machicha) and three high-value dairy meals. Imfuyo’s support extended beyond financing; they also covered livestock identification services, rumen boluses, and livestock insurance. John Waweru’s dairy cows not only flourished but also contributed significantly to his family’s income, all thanks to Imfuyo’s innovative approach to feed financing.

Mr. John Waweru purchasing Machicha (brewer’s Yeast) together with Mr. Isaac Kidui of the Imfuyo sales team

Imfuyo’s Impact and Alignment with SDGs

Imfuyo’s unique model of strategic livestock financing goes beyond mere financial support; it touches the core of critical Sustainable Development Goals (SDGs).

SDG 1: No Poverty: Imfuyo is eradicating poverty by empowering farmers like Peter Gatimu and John Waweru to generate sustainable income from their livestock ventures.

SDG 2: Zero Hunger: Through proper nutrition for livestock, Imfuyo contributes to improved food security, ensuring that Kenyan families have access to nutritious dairy products.

SDG 3: Good Health and Well-being: Imfuyo’s commitment to livestock insurance safeguards the health and well-being of livestock, ensuring the sustainability of farming practices.

SDG 8: Decent Work and Economic Growth**: Imfuyo’s support not only enhances farm productivity but also creates economic opportunities for farmers, fostering sustainable growth.


Imfuyo’s journey from a Kenyan startup to a global Agri-Fin-Tech leader is a testament to its dedication, innovation, and transformative impact. The heart of their story lies in strategic livestock financing, specifically feed financing and cow acquisition. Farmers like Peter Gatimu and John Waweru are living testaments to Imfuyo’s ability to reshape lives and agriculture in Kenya. Subscribe to our YouTube channel for more Imfuyo customer testimonials.

Imfuyo’s story is a beacon of hope, a catalyst for change, and a reminder that innovative solutions can drive progress and prosperity in traditional sectors. With a pinch of humor and a deep commitment to the SDGs, Imfuyo is not just a company; it’s a force for good, lighting the way for a brighter, more sustainable future in Kenyan agriculture.

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